VESTED interests, including fossil fuel companies and miners, have been shown to have more than an idle hand in promoting the misrepresentation of climate science. There’s obviously some money in it.

But is there any cash to be made in climate denial itself by promoting their contrarianism as a brand in its own right? Apparently, the answer is yes.

Michael Cejnar, one of the organisers for the impending Australia-wide tour of climate change denier Lord Christopher Monckton, has seen the opportunity for a few bucks on the side and set-up an online shop to sell “Climate Skeptic” branded merchandise. T-shirts and caps are on offer.I honestly thought this was a spoof, rather like the new branded inhalers being offered by Peabody Coal on the “Coal Cares” website, but it’s all very real.

Mr Cejnar has also got another shop selling “No Carbon Tax” t-shirts. Perhaps they’ll be on offer at a few of the locations for Lord Monckton’s tour?

Surely some of the mining executives at next month’s convention of the Association of Mining and Exploration Companies, where Lord Monckton has been afforded 90 minutes to speak, will be able to spare a few dollars for a mug?

Just as a side note, as a journal which has done more than any other in Australia to promote the unscientific and debunked views of climate change deniers, it is thoroughly appropriate that the model in the photograph should be clutching a copy of The Australian.